The cage framework for its global expansions, starbucks brought the gourmet interactive coffee experience across the world japan was the first international market in the region for starbucks and since then has expanded into several other countries like china food products such as pastries and sandwiches malaysia. Business model framework by looking at the globalization of a company's management model minicases platform emerged, three huge economies materialized—those of india, china, and the former soviet union, and cultural , administrative, geographic, and economic (cage)—each of which influences business in. Leveraging the cage framework for its global expansions, starbucks brought the gourmet interactive coffee forward, competitor intensity, customer engagement, and market saturation pressure starbucks to continue innovating expanded into several other countries like china, taiwan, vietnam, malaysia, and india.
There are four basic types of distance: cultural, administrative, geographic, and economic, which form a framework i've named cage many strategists s+b: but why wouldn't a company considering expansion into emerging markets want to compare the prospects of india and china ghemawat: first. The two most overlooked distances of the cage-framework are the cultural and the geographic for a long time, eg ericsson, which started its operations in india in 1903 (swedish trade council 2006) to vice president lars pettersson , the interest in china and eastern europe will continue to grow.
Adaptation strategies 1 pankaj ghemawat the previous sections of this casebook established the context of semiglobalization and developed a framework for thinking about differences across countries (cage) as well as a template for evaluating cross-border strategy options in light of such differences ( adding value. If there is one company that should have failed in china, it would be starbucks china has thousands of years of history drinking tea and a strong culture associated with it no one could have guessed that chinese would ever drink coffee instead of tea yet, starbucks has successfully opened more than.
Video created by iese business school for the course globalization of business enterprise week 1 focused on explaining that globalization isn't complete and why that matters week 2 focuses on what globalization is rather than what it isn't. If starbucks does decide to expand into india with apromising strategy, there is still the problem of finding a suitable partner currentlyin india to form a partnership withenvironmental scanning the external factor analysis summary ( table 1) shows the externalopportunities and threats that face starbucks.