Endogenous factors include characteristics attributed to consumers of these, personality has major influences on customer behavior in the online stores in this paper we highlight the influences of personality on important decision making variables linked to the customer's online visiting, buying and post purchase process. Abstract this paper tries to know how consumer's traditional planned shopping behaviour is shifting to impulse behaviour through this study we tried to find what impulse buying is, its types and various factors influencing impulse buying behaviour for this we have reviewed the literature to gain insights of impulse buying. Iosr journal of business and management (iosr-jbm) e-issn: and the influence of the sales staff or the fellow customers and sometimes because of customer's personality traits this study impulse buying behaviour is a sudden urge of the customer to make unplanned purchase after seeing the product in the retail.
The theoretical part is framed through the books, journals and articles whereas the empir- consumer behavior, smartphone, social factors, personal buying behavior social factors such as family, groups, roles and status) and personal factors (such as age, occupation, lifestyle, personality and self concept) are those. University of the philippines, cesar ea virata school of business, diliman, quezon city 1101, philippines and purchase keywords: online reviews, ewom, consumer behavior, attitudes, purchase intentions 1 introduction since the birth of the internet, both the proliferation and viewership of online. Asian journal of business research issn 2463-4522 volume 6 issue 1 2016 doi 1014707/ajbr160021 impulse buying behavior in india– an overview geetha m department of management studies, indian institute of technology madras bharadhwaj s great lakes institute of management chennai, india abstract.
Presented at the dlsu research congress 2017 de la salle university, manila , philippines june 20 to 22, 2017 factors influencing consumers' impulse buying behavior in the fifth district of cavite romeen anne sangalang1, jocelyn siochi2 and melody plaza3 department of management cavite state university. Affects the purchasing behavior of consumers buying fashion items and on purchasing behavior in order to survive in fashion industry, consumer behavior is vital for manufacturers and retailers to develop and leverage core marketing capabilities is strong correlation between certain personality types and products and.
International journal of management and marketing research vol 8, no 1, 2015, pp 1-13 issn: 1931-0269 (print) issn: 2157-0698 (online) wwwtheibfr com the relationship between personality and consumer behavior buying patterns within the automobile industry lucinda parmer. Keywords: sustainability, sustainable consumption, consumer behavior, sustainable consumer, consumerism, market asian journal of social sciences and management studies, 2015, 2(2): 70-76 71 include, but are not limited to, buying products coming from non-environment friendly raw materials and processes.
And broadly encouraged in philippine society today with a variety of negative consumer behaviors such as compulsive buying (desarbo & edwards, 1996 rose journal of social behavior and personality, 6, 165–186 fournier, s ( 1998) consumers and their brands: developing relationship theory in consumer. With the increased popularity of facebook, consumers and e-tailers are using it as a platform to connect better with each other this paper makes an attempt to study the motive and online purchasing behavior of youth by examining facebook posts and understanding their relationship with personality and gender. 30 items keywords electronic word-of-mouth (ewom) big 5 personality traits impulse buying behavior (ib) online social networks (osn) ecommerce pakistan mei- fang chen  also examined the moderating role of personality traits with consumer attitudes and purchase intentions ulla kinnunen et al  also.
Social behavior and personality: an international journal, 30(3), 251-262 ling- yee, 2008: ling-yee, l (2008) 'effect of collectivist orientation and ecological attitude on actual environmental commitment', journal of international consumer marketing, 1530(792081565), pp 37-41 doi: 101300/j046v09n04 mainieri et al ,.
Article (pdf available) in journal of retailing and consumer services 21(4):537 –549 july 2014 with 1,879 reads consumer behavior impulsive buying personality culture materialism impulsive buying tendency abstract the goal of this research is to examine the effect of ﬁve intrinsic factors. Khraim, h s (2011) the influence of brand loyalty on cosmetics buying behavior of uae female consumers international journal of marketing studies, 3 (2), 123-133 kim, j w, lee, f, & suh, y g (2015) satisfaction and loyalty from shopping mall experience and brand personality services marketing quarterly, 36 (1),. Twin study of impulsive buying and its overlap with personality burgess, b, yaoyuneyong, g, & gibbs, s (2014) gender, self-construal and impulse buying behavior of young thai consumers asian journal of business research, 4(1), 1-15 determinants of planned and impulse buying: the case of the philippines.